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The term halo effect is used in marketing to explain consumer bias toward certain products because of favorable experience with other products made by the same company. [17] It is used in the part of brand marketing called "line extensions". One common halo effect is when the perceived positive features of a particular item extend to a broader ...
Antiphrasis is the rhetorical device of saying the opposite of what is actually meant in such a way that it is obvious what the true intention is. [1] Some authors treat and use antiphrasis just as irony, euphemism or litotes. [2] When the antiphrasal use is very common, the word can become an auto-antonym, [3] having opposite meanings ...
Tmesis – separating the parts of a compound word by a different word (or words) to create emphasis or other similar effects. Topos – a line or specific type of argument. Toulmin model – a method of diagramming arguments created by Stephen Toulmin that identifies such components as backing, claim, data, qualifier, rebuttal, and warrant.
Oxymorons are words that communicate contradictions. An oxymoron (plurals: oxymorons and oxymora) is a figure of speech that juxtaposes concepts with opposite meanings within a word or in a phrase that is a self-contradiction. As a rhetorical device, an oxymoron illustrates a point to communicate and reveal a paradox.
Antithesis (pl.: antitheses; Greek for "setting opposite", from ἀντι-"against" and θέσις "placing") is used in writing or speech either as a proposition that contrasts with or reverses some previously mentioned proposition, or when two opposites are introduced together for contrasting effect.
An aptronym, aptonym, or euonym is a personal name aptly or peculiarly suited to its owner (e.g. their occupation). [1] Gene Weingarten of The Washington Post coined the word inaptonym as an antonym for "aptonym". [2] The word "euonym" (eu-+ -onym), dated to late 1800, is defined as "a name well suited to the person, place, or thing named". [3]
A normal acronym is a word derived from the initial letters of the words of a phrase, [2] such as radar from "radio detection and ranging". [3] By contrast, a backronym is "an acronym deliberately formed from a phrase whose initial letters spell out a particular word or words, either to create a memorable name or as a fanciful explanation of a ...
Complementary antonyms are word pairs whose meanings are opposite but whose meanings do not lie on a continuous spectrum (push, pull). Relational antonyms are word pairs where opposite makes sense only in the context of the relationship between the two meanings (teacher, pupil). These more restricted meanings may not apply in all scholarly ...