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Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. It was founded in 1930 during the Great Depression by Herman Fisher , Irving Price , Helen Schelle and Margaret Evans Price .
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The Fisher Price Little People logo used beginning in mid-2007. From left to right: Eddie, Sonya Lee, Michael. Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and ...
PeeDee – pirate mascot of the East Carolina Pirates [34] Pegasus – live white Andalusian mascot of the UCF Knights; Peruna – Shetland pony mascot of the SMU Mustangs; Pete & Penny – emperor penguins dressed in scarfs and stocking caps; mascots of the Youngstown State Penguins; Pete the Panther – mascot of the Florida Tech Panthers
Planet Heroes was a line of toys from Fisher-Price depicting various heroic characters each identified with a specific planet.. These characters represented their planets in design and features, such as Mercury and Pluto are very small, while Jupiter is a larger toy.
Rescue Heroes are a line of action figures targeted towards preschool-age children, released by Fisher-Price.The line was first introduced in 1997, depicting various rescue personnel, such as firefighters, police officers, and construction workers, which included interchangeable tool packs that attached to the back of figures and featured various electronic or mechanical gimmicks.
The judges chose Victor Chizhikov's design depicting a smiling bear cub wearing a blue-black-yellow-green-red (colors of the Olympic rings) weightlifter's belt, with a golden buckle shaped like the five rings. Misha's design of a small, cuddly and smiling bear cub was evidently intended to counter the "big and brutal Russian Bear".
Pixter was among the first portable handheld touch screen drawing toys for children invented by Rehco, LLC and marketed by Fisher Price from 2000 through 2007. Pixter was pre-programmed with fun content and repeatable play.