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Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.). [1]
Given a training set consisting of examples = (,, ′), where , ′ are observations of a world state from two consecutive time steps , ′ and is an action instance observed in time step , the goal of action model learning in general is to construct an action model , , where is a description of domain dynamics in action description formalism like STRIPS, ADL or PDDL and is a probability ...
Process Model The Process Model (PM) of an organisation is the ontological model of the state space and the transition space of its coordination world. Regarding the state space, the PM contains, for all internal and border transaction kinds, the process steps and the existence laws that apply, according to the complete transaction pattern.
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The cost driver is a factor that creates or drives the cost of the activity. For example, the cost of the activity of bank tellers can be ascribed to each product by measuring how long each product's transactions (cost driver) take at the counter and then by measuring the number of each type of transaction.
The Workflow Management Coalition, [6] BPM.com [7] and several other sources [8] use the following definition: Business process management (BPM) is a discipline involving any combination of modeling, automation, execution, control, measurement and optimization of business activity flows, in support of enterprise goals, spanning systems, employees, customers and partners within and beyond the ...
The European School of Management and Technology, also known as ESMT Berlin, is a private non-profit business school based in Berlin, Germany. The business school was founded in 2002 by 25 companies and institutions and offers a range of MBAs, master's degrees, and other degree and executive education programs. [4] [5]
The OpenCourseWare movement started in 1999 when the University of Tübingen in Germany published videos of lectures online for its timms initiative (Tübinger Internet Multimedia Server). [1] The OCW movement only took off with the launch of MIT OpenCourseWare at the Massachusetts Institute of Technology (MIT) and the Open Learning Initiative ...