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A dummy purchaser is an agent who buys property on behalf of another, usually to conceal the true purpose of the acquisition. For instance, a shopping mall developer may hire a dummy buyer to purchase the needed vacant lots. Disclosing the principal's identity might prompt the landowners to hold out for a higher price; hence the need for secrecy.
Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In customer to customer markets, the business facilitates an environment where customers can sell goods or services to each other. [1]
'Shopper marketing' is "a discipline that focuses on the customer experience and the customer journey." [1] It focuses on the consumer's path to purchasing a product, from first being aware of the product, to consideration and through to the purchase of it.
Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making ...
Mystery shopping organizations advise that their research should only be used for employee incentive programs and that punishment or firing is an inappropriate use of mystery-shopper data. However, stories of employees being fired as a direct result of negative mystery shopper feedback are not uncommon.
A dummy corporation, dummy company, or false company is an entity created to serve as a front or cover for one or more companies. It can have the appearance of being real ( logo , website , and sometimes employing actual staff), but lacks the capacity to function independently.
A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service.
A business entity is not necessarily separate from the owner and the creditors can hold the owner liable for debts the business has acquired. [6] The taxation system for businesses is different from that of the corporates. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the ...