enow.com Web Search

Search results

  1. Results from the WOW.Com Content Network
  2. Buyer decision process - Wikipedia

    en.wikipedia.org/wiki/Buyer_decision_process

    Common examples include shopping and deciding what to eat. Decision-making is a psychological construct. This means that although a decision cannot be "seen", we can infer from observable behavior that a decision has been made. Therefore, we conclude that a psychological "decision-making" event has occurred.

  3. Psychology of collecting - Wikipedia

    en.wikipedia.org/wiki/Psychology_of_collecting

    The psychology of collecting is an area of study that seeks to understand the motivating factors explaining why people devote time, money, and energy making and maintaining collections. There exist a variety of theories for why collecting behavior occurs, including consumerism, materialism, neurobiology and psychoanalytic theory.

  4. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.

  5. List of social psychology theories - Wikipedia

    en.wikipedia.org/wiki/List_of_social_psychology...

    Social psychology utilizes a wide range of specific theories for various kinds of social and cognitive phenomena. Here is a sampling of some of the more influential theories that can be found in this branch of psychology. Attribution theory – is concerned with the ways in which people explain (or attribute) the behaviour of others. The theory ...

  6. Impulse purchase - Wikipedia

    en.wikipedia.org/wiki/Impulse_purchase

    In the field of consumer behavior, an impulse purchase or impulse buying is an unplanned decision by a consumer to buy a product or service, made just before a purchase. [1] One who tends to make such purchases is referred to as an impulse purchaser , impulse buyer , or compulsive buyer .

  7. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory.

  8. Category:Psychological theories - Wikipedia

    en.wikipedia.org/.../Category:Psychological_theories

    Schema (psychology) Script theory; Self-image; Self-affirmation; Self-validation theory; Shadow (psychology) Shattered assumptions theory; Simulation theory of empathy; Social cognitive theory of morality; Social dominance theory; Social identity theory; Social investment theory; Sociocultural perspective; Socioemotional adaptation theory

  9. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    A major deficiency of the AIDA model and other hierarchical models is the absence of post-purchase effects such as satisfaction, consumption, repeat patronage behaviour and other post-purchase behavioural intentions such as referrals or participating in the preparation of online product reviews. [10]