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Many of these are degenerations in the pronunciation of names that originated in other languages. Sometimes a well-known namesake with the same spelling has a markedly different pronunciation. These are known as heterophonic names or heterophones (unlike heterographs , which are written differently but pronounced the same).
Problems with international product branding are often associated with the process of language localisation, in which the product brand name or advertising slogan carries a different meaning in the language of the target market. [1] In addition to linguistic aspects, issues of cultural sensitivity can affect the success of a brand. [2]
Weet-Bix branding. Sensational spellings are common in advertising [1] and product placement. In particular, brand names [1] such as Krispy Kreme Doughnuts (crispy cream), Weet-Bix (wheat, with bix being derived from biscuits), Blu-ray (blue), Kellogg's Froot Loops (fruit) or Hasbro's Playskool (school) may use unexpected spellings to draw attention to or trademark an otherwise common word.
Typically a girl’s name, Saoirse, meaning “freedom,” first became popular in the newly independent Ireland of the 1920s and has most commonly been pronounced “Sorsha” or “Seersha.”
Fex (stylized as FEX) is a German new wave band based and formed in Kiel in 1983. They are best known for the song "Subways of Your Mind", also known as "The Most Mysterious Song on the Internet", the subject of a 17-year-long internet search to identify the song title and original artist. [2] [3] [4] [5]
Phonetic transcriptions are not always the best way to render pronunciation. For brand names which are intended to be respellings of an existing word, it is better to provide that word than a phonetic transcription. Similarly, initialisms are better spelled out than transcribed. In both situations this will generally be unambiguous, and ...
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Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .