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Although it expanded beyond the original Santa Monica studio, Merle Norman remains family-owned and committed to producing superior cosmetics, which are sold in individually managed "try before ...
Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American cosmetics company that manufactures skin care, personal care, and makeup products founded in 1931 by Merle Norman. [2] The company sells its products through e-commerce and its beauty store studio franchises, along with operating day spas through its Merle Norman Spa brand.
ULTIMA II (cosmetics line) is an US-based cosmetics and skin care brand owned by Revlon. On June 16, 2022, its parent, Revlon, filed for Chapter 11 bankruptcy . [ 1 ]
In 1931, Nethercutt's aunt spent $150 to open a small local cosmetics studio named Merle Norman Cosmetics in downtown Santa Monica to sell their homemade products. [10] Norman created the products and Nethercutt peddled to dealers on his bicycle, picking up discarded boxes from groceries for packing shipments. [9]
Norman has been credited of being ahead of her time, laying out the foundations for franchising before they were properly defined in modern business. [13] [14] Norman would be described as a pioneer entrepreneur and an inspiration for women of the time, with the large majority of Merle Norman Cosmetics franchise studios being owned independently by women nationwide by 1934. [9]
Lipstick was worn around the lips to form a "Cupid's bow," inspired by actress Clara Bow. [22] At that time, it was acceptable to apply lipstick in public and during lunch, but never at dinner. [17] [23] In the early 1930s, Elizabeth Arden began to introduce different lipstick colors. She inspired other companies to create a variety of lipstick ...
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