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Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American cosmetics company that manufactures skin care, personal care, and makeup products founded in 1931 by Merle Norman. [2] The company sells its products through e-commerce and its beauty store studio franchises, along with operating day spas through its Merle Norman Spa brand.
A woman applying red lipstick Lips with dark crimson lipstick A tube of red lipstick. Lipstick is a cosmetic product used to apply coloration and texture to lips, often made of wax and oil. Different pigments are used to produce color, and minerals such as silica may be used to provide texture.
Norman has been credited of being ahead of her time, laying out the foundations for franchising before they were properly defined in modern business. [13] [14] Norman would be described as a pioneer entrepreneur and an inspiration for women of the time, with the large majority of Merle Norman Cosmetics franchise studios being owned independently by women nationwide by 1934. [9]
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Under his tenure, Merle Norman was recognized as one of the top 10 largest American cosmetic companies by People magazine. [12] By 1981, Nethercutt spent $5 million on Merle Norman's first nationwide advertising campaign, which had previously only used word-of-mouth marketing. The company also had begun experimentally selling in European ...
The color change is just enough to brighten up my look while being wearable daily." Like all Winky Lux beauty products, the Flower Balm is animal cruelty-free, paraben-free, vegan, sulfate-free ...
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1735 Olentangy River Road, Columbus, Ohio · Directions · +1 614-461-3898