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ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois. [3] The company offers email marketing, marketing automation, sales automation, and CRM functionality. [4] [5] [6] [7]
Mailchimp is a marketing automation and email marketing platform. [5] [6] [7] "Mailchimp" is the trade name of its operator, Rocket Science Group, [8] an American company founded in 2001 by Ben Chestnut and Mark Armstrong, [9] with Dan Kurzius joining at a later date. [10]
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]
[22] [23] Bronto was named one of the Best Places to Work by the Triangle Business Journal in 2010, 2011, 2012, and 2014. [24] Bronto Software was a SIIA CODiE Award finalist for Best Marketing Solution in 2011 and 2012, [25] and a finalist for Best Marketing Automation Solution in 2014, 2015 and 2016. [26]
Email marketing platforms provide detailed analytics, allowing businesses to track open rates, click-through rates, and other important metrics to evaluate campaign performance. [citation needed] Automation tools make it easier to schedule and send emails at specific times or based on user actions, saving time and effort. [7]
Step 6: Analyze Your Email Marketing Campaigns Email marketing is one of the most effective ways to reach your target audience directly. You can audit your newsletter campaigns by evaluating:
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