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2. Demand-side platform - Wikipedia

   en.wikipedia.org/wiki/Demand-side_platform

   A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. [ 1 ]

3. Real-time bidding - Wikipedia

   en.wikipedia.org/wiki/Real-time_bidding

   Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]

4. Header bidding - Wikipedia

   en.wikipedia.org/wiki/Header_bidding

   Header bidding, also known as advance bidding or pre-bidding, [3] is a programmatic advertising technique where publishers offer their ad inventory to multiple ad exchanges, or demand-side platforms (DSPs), at the same time before calling their ad servers. This approach stands in contrast to the traditional waterfall method, which involves ...

5. Better Advertising Stock: The Trade Desk vs. Alphabet - AOL

   www.aol.com/better-advertising-stock-trade-desk...

   The Trade Desk is the world's largest independent DSP (demand-side platform), which means it helps advertisers purchase ad space across a wide range of platforms. DSPs usually work with sell-side ...

6. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   Programmatic display advertising, or real time bidding (RTB), transformed the way digital display advertising is bought and managed in recent years. Rather than placing a booking for advertising directly with a website, advertisers will manage their activity through a ( demand side platform ), and bid to advertise to people in real time, across ...

7. Advertising - AOL Help

   help.aol.com/products/advertising

   AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.

8. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Demand side platforms thus have ads ready to display, and are searching for users to view them. Bidders get the information about the user ready to view the ad, and decide, based on that information, how much to offer to buy the ad space. According to the Internet Advertising Bureau, a demand side platform has 10 milliseconds to respond to an ...

9. Could Buying The Trade Desk Today Set You Up for Life? - AOL

   www.aol.com/finance/could-buying-trade-desk...

   One steady winner in the tech sector has been digital advertising. Alphabet and Meta Platforms, ... TTD), the leading independent demand-side platform (DSP). The Trade Desk provides a self-serve ...