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The "Best of the West" was the generic series name used by toy manufacturer, Louis Marx and Company, from the mid-1960s to the early 1970s to market a line of articulated 12-inch action figures featuring a western play theme. The focal character in the series was the iconic cowboy action figure named Johnny West.
Jack ran the business, Leo ran production. The company produced piggy banks, plaques and (by the late 1930s) large store displays, including Indian statues for western themed restaurants. In the 1950s, they produced chalkware lamps, usually featuring paired male and female figures, and other home decor that is widely collected today.
1950s Space Commander Walkie Talkies [5] 1953 Medicine Chest; 1955 Big Max (magnetic robot that picked off iron slugs from battery operated conveyor belt and placed them the bed of a small toy truck) 1957 Firebird 99 battery powered dashboard game. 1957 Pom Pom Gun, battery powered double-barrel cannon. 1958 Giant Wheel Cowboys'n Indians Game
Adult collectors now make up the most lucrative segment of toy consumers. In fact, in the first quarter of 2024 alone, adults spent... Here’s How Much Your Vintage 1960s Toys Might Be Worth
1951: Magic 8-Ball. This toy is a fortune teller's dream come true! The Magic 8-ball was developed in 1950 and manufactured by Mattel. It's still one of the more accurate ways to find out if your ...
Johnny West was a 12-inch tall American cowboy action figure, and the central character in the Louis Marx company's "Best of the West" 'sixth scale' (1:6) toy line.The line was produced from 1965 until 1976, and featured a number of characters based on American "Old West" motifs, utilizing a wide range of outfit and accessory pieces.
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