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James Avery Artisan Jewelry is a Texas-based, family-owned company that specializes in designing hand-crafted rings, bracelets, necklaces, charms, earrings, and other jewelry. Its founder, James Avery, first started crafting jewelry in Kerrville, Texas in 1954 out of his (then) mother-in-law's garage. Over time, the company expanded and became ...
At Christmas time, they all got gifts, including some favorites of hers like a James Avery charm bracelet and AirPods. The younger kids also received gifts the next two years.
As a marketing strategy, the Zale brothers instituted a credit plan whereby customers could pay "a penny down and a dollar a week", making jewelry and other merchandise affordable for the average working American. The success of this credit policy led to the company expanding to a total of 12 stores in Oklahoma and Texas by 1941.
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