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Other beers marketed under the Busch brand name are Busch Light, a 4.1% light lager introduced in 1989, Busch Ice, a 5.9% ice beer introduced in 1995, [67] and Busch NA, a non-alcoholic brew. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn. [68]
The brew is packed with holiday flavors like turkey, sweet potato, and ginger.
Introduced to market on July 31, 1977, the brand formulation had 97 kcal (406 kJ), to compete with Miller Lite's 96 kcal (402 kJ), and was called "Anheuser-Busch Natural Light." The brand was Anheuser-Busch's first widely-distributed light beer , followed by Michelob Light and Bud Light , introduced in 1978 and 1981, respectively.
Bud Light, made by Anheuser-Busch, sits on a store shelf on July 27, 2023, in Miami, Florida. (Joe Raedle/Getty Images) ... Now's your chance to buy the first Porsche 910. News. News.
Anheuser-Busch InBev's Bud Light sales tanked 26.5% for the week ending August 5, per new Nielsen data. That's a faster pace than the week-on-week drop of 25.9% for the period ending June 17.
Anheuser-Busch cited a $400 million drop in revenue for the reason for the sale, which turned Tilray into the fifth largest craft beer producer in the United States. [124] [125] [126] Following these property sales, Billy Busch, heir to the fortune of Adolphus Busch, offered to purchase the Bud Light brand from Anheuser-Busch. [48] [47]
Bud Light subsequently lost its crown as America's favorite beer to Modelo in May. For the full year, volume dropped 1.7%, more than the expected dip of 1.34%. That's compared with a 2.3% jump in ...
On February 27, 2017, after 11 years of operation, Anheuser-Busch announced a total re-brand of Shock Top, with a new simplified logo focusing more on "Wedgehead" the brand's mascot, an orange wedge with a Mohawk and sunglasses, as well as introducing vibrantly colored packages, and a new, smaller, slate of products in an effort to brand the company with a "laid-back carefree attitude."
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