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Jenks' idea for clothing under the Ocean Pacific label quickly became popular with the surf culture with its instantly recognizable "OP" logo. [ 2 ] OP's designs showed the visual aesthetic of each era through the years, from the primary color stripes of the 1970s to the bright neon and geometric shapes of the 1980s. [ 1 ]
Hurley is an American company that sells clothes and accessories marketed towards surfing and swimming. Established in 1979 as a distributor for Billabong clothing in the United States, Hurley was sold to Nike, Inc. in 2002 for an undisclosed price and then to Bluestar Alliance LLC in 2019 for an undisclosed price.
In March 2018, to better compete with Amazon and Target, Walmart introduced three new clothing lines and revamped an existing clothing line. [1] George – men's casual and dress clothing, shoes, and accessories (previously also women's and children's) Terra & Sky – plus size women's clothing
In the United States, the O'Neill clothing license is held by the La Jolla Group. The O'Neill wetsuit business continues to be owned by the O'Neill family and is based in Santa Cruz, CA . In 1996 O'Neill set up the O'Neill Sea Odyssey , a free, ocean-based program to educate young people about the marine environment.
Quiksilver is an Australian brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California.It is one of the world's largest brands of surfwear and boardsport-related equipment. [3]
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Soon after his first commercial pairs of Jams were worn at Mākaha, Hawaii, Life magazine ran a two-page spread on Rochlen and a group of his surfing friends in the June 1965 issue. After the article, the Jams line was sold in Bloomingdales, Macy's, and Lord & Taylor. By 1991, Surf Line Hawaii's annual sales totaled about US$7 million. [2]
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