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The new name will come on limited-time 12-pack packaging, turning a “Case of the Mondays” into a literal case of beer available to buy at retailers nationwide. Coors Light is changing its name.
In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection. [18] At the 2010 and 2014 Great American Beer Festival, Miller Lite won the gold medal for Best American Style Lager or Light Lager, besting Miller Genuine Draft.
Light beer (sometimes spelled lite beer) is a beer, usually a pale lager, that is reduced in alcohol content or in calories compared to regular beers. [1] Light beers may be chosen by beer drinkers who wish to manage their alcohol consumption or their calorie intake; however, they are sometimes criticised for being less flavourful than full ...
Reyes Beverage Group is the largest beer distribution organization in the United States [3] representing import, craft and domestic beer brands. The beer distribution operations within Reyes Holdings, LLC, are collectively known as Reyes Beverage Group, distributing over 272 million cases of beer to over 100,000 customers annually.
Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.
Molson Coors was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. [1] Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller in 2016. [ 2 ]
Coors Light was introduced in 1978. [2] The longtime slogan of "Silver Bullet" to describe it does not describe the beer, but rather the silver-colored can in which Coors packaged the beer. Coors once produced Coors Light in "yellow-bellied" cans like the full-strength Coors. However, when the yellow coloring was removed, the can was left ...
In 2016, Molson Coors acquired Miller Brewing Company for approximately US$12 billion. [4] The agreement made Molson Coors the world's third largest brewer. [5] Molson Coors is a publicly traded company on both the New York Stock Exchange and Toronto Stock Exchange. Molson Coors has been a constituent of the S&P500 since 2005. [6]
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