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  2. How To Build a Loyal Customer Base, According to Experts - AOL

    www.aol.com/build-loyal-customer-according...

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  3. Trust-based marketing - Wikipedia

    en.wikipedia.org/wiki/Trust-based_marketing

    Trust-based marketing focuses on customer advocacy techniques that assist consumers in making informed purchase decisions based on comprehensive marketplace options and equitable advice. The theory contends that being honest and open is the best path to building consumer trust and creating a more loyal customer base. This is said to give ...

  4. Customer retention - Wikipedia

    en.wikipedia.org/wiki/Customer_retention

    The measurement of customer retention should distinguish between behavioral intentions and actual customer behaviors.The use of behavioral intentions as an indicator of customer retention is based on the premise that intentions are a strong predictor of future behaviors, such that customers who express a stronger repurchase intention toward a brand or firm will also exhibit stronger ...

  5. Loyalty marketing - Wikipedia

    en.wikipedia.org/wiki/Loyalty_marketing

    Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

  6. Are customers too good at being loyal? Nordstrom’s famous ...

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  7. Loyalty business model - Wikipedia

    en.wikipedia.org/wiki/Loyalty_business_model

    The increased customer loyalty is shown to affect short- and long-term financial outcomes including sales, profitability, and stock price. More recently, some studies show that especially in the context of services such as retailing and financial services, employee satisfaction can play a critical role in enhancing customer loyalty.

  8. The 11 Brands With the Most Loyal Customers - AOL

    www.aol.com/news/2012-02-28-the-11-brands-with...

    When it comes to shopping, there are products we'll buy based on price, and there are products we won't. That generic ketchup may be on sale for 30% less, but you're still probably going to put ...

  9. Brand loyalty - Wikipedia

    en.wikipedia.org/wiki/Brand_loyalty

    However, new research shows that the association between customer loyalty and financial outcomes such as firm profitability and stock-market outcomes is not so straightforward. [25] An organization's ability to attract and retain customers is vital to its success. Customer loyalty requires a strong appetite by the customer for a product.

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