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In the 1930s, a sales campaign began for children's clothing featuring zippers. The campaign praised zippers for promoting self-reliance in young children by making it possible for them to dress themselves. The zipper beat the button in 1937 in the "Battle of the Fly", after French fashion designers raved over zippers in men's trousers.
Dress with a discreet back zipper at the seam. A back closure is a means for fastening a garment at the rear, such as with a zipper, hooks-and-eyes or buttons.Back closures were once common on Western female clothing, but have recently become less so, especially on female casual and business attire.
Talon was the first slide fastener, a/k/a zipper, manufacturing company. It was founded in 1893 as the Universal Fastener Company, manufacturing hookless fasteners for shoes. In 1913 it moved to Meadville, Pennsylvania, becoming the first manufacturer of zippers. The company flourished through the 1960s when it is estimated that seven out of ...
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By the 1960s, both men's and women's jeans had the zipper down the front. Historic photographs indicate that in the decades before they became a staple of fashion, jeans generally fit quite loosely, much like a pair of bib overalls without the bib. Indeed, until 1960, Levi Strauss called its flagship product "waist overalls" rather than "jeans".
A metal zipper is a zipper with its binding edges consisting of individual pieces of metal that are molded into shape and set at regular intervals on the zipper tape. Metal zippers are mainly made of brass , nickel and aluminium , and given their durability, they are mostly used in jeans, work-wear, heavy luggage and heavy-duty garments that ...
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Limited Brands, in 1980, opened the first Express store, [6] as women's clothier "Limited Express" in Chicago's Water Tower Place. [7] Former CEO Michael Weiss joined the brand in 1981 when the test expanded to include eight stores. By 1986, Express had 250 stores and began testing the sale of men's merchandise in 16 stores the following year.
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