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Organizational storytelling (also known as business storytelling) is a concept in management and organization studies. It recognises the special place of narration in human communication, making narration "the foundation of discursive thought and the possibility of acting in common. [ 1 ] "
McKee's current lecture series includes the three-day "Story Seminar", one-day "Genre Seminars" (teaching the conventions of love story, thriller, comedy, horror, action and writing for television) and the one-day "Storynomics Seminar", teaching the application of storytelling principles in the business and marketing world (co-lectured with CEO ...
Storytelling plays an important role in reasoning processes and in convincing others. In business meetings, managers and business officials preferred stories to abstract arguments or statistical measures. When situations are complex or dense, narrative discourse helps to resolve conflicts, influences corporate decisions and stabilizes the group ...
Companies and business use stories or brands that suggest a story to produce brand loyalty. Businesses invest heavily in creating a good story through advertising and public relations. [32] In brand development, many marketers focus on defining a brand persona (typical user) before constructing a narrative for that brand. Character traits such ...
The diverse narratives tackle thorny topics such as illness, racism and the dissolution of marriage; one selection employs experimental storytelling that shouldn't work but does, while another is ...
Soon thereafter, Smith began contemplating a storytelling festival. He wanted to save the old, traditional stories of the Southern Appalachians for future generations, and he wanted to join other residents of Jonesborough who wanted to save the dying town and rebuild its economy. Smith hoped a storytelling festival could help accomplish both. [3]
Christina Farr, a healthtech director and investor who wrote a book about storytelling in business, agrees, arguing that the deck actually draws its power from its ubiquity. Because people are ...
“When life's on the line or you're trying to fix a house, you need a solution that would get the job done that's simple enough to put out there,” Nussbaum said.
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