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In their study, they created four sites (two rich and two lean) to describe two products (one simple, one complex). They found that most users, regardless of the complexity of the product, preferred the websites that provided richer media. [24] Rich media on websites also has the potential to stimulate action in the physical world.
As Matt Germonprez argues, media richness fails to realize that social and cognitive have influence. Nevertheless, channel expansion theory is socially constructed, greatly impacted by the effect of communication partner. It suggests that group member's media perceptions and use align with those of the rest of the group members.
Communication success will occur when rich media are used for nonroutine messages and when lean media are used for routine messages. And, in fact, the referenced article says as much--that ranking media choices doesn't imply a hierarchy of some being better than others (at least, not absolutely). 61.68.61.2 20:29, 20 May 2008 (UTC)
Editor’s note: Upasna Gautam is a senior product manager on the Platforms team at CNN, where she develops and builds the content management technology that delivers news to the world. I used to ...
Lean IT is the extension of lean manufacturing and lean services principles to the development and management of information technology (IT) products and services. Its central concern, applied in the context of IT, is the elimination of waste, where waste is work that adds no value to a product or service.
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Lean integration is a management system that emphasizes creating value for customers, continuous improvement, and eliminating waste as a sustainable data integration and system integration practice. Lean integration has parallels with other lean disciplines such as lean manufacturing, lean IT, and lean software development. It is a specialized ...