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Missha changed its brand identity at 2018, and its new brand essence is SIMPLE(including the meaning of true, bold, edge). [6] Based on the cumulative number of customers as of May 2020, MISSHA has around 10 million customers worldwide. [7] MISSHA has 32,829 stores around the world, most of which are located in Japan (23,000), as of May 2020. [7]
Myeongdong is one of Seoul's main shopping districts featuring mid-to-high priced retail stores and international brand outlets, including Lacoste, Polo Ralph Lauren, H&M, Zara, Forever 21, Bulgari and Louis Vuitton, as well as Korean cosmetics brands such as Nature Republic, Missha, The Face Shop and Skin Food. [11]
Upgrade This, Not That — 3 Items Worth Splurging on and 3 To Buy Cheap. Laura Bogart. January 7, 2025 at 7:15 AM. Neustockimages / Getty Images/iStockphoto.
In August 2012, as part of Lotte Department Store's expansion programme into China, a replica of Seoul’s main shopping district Myeongdong was featured in its new store in Tianjin, with outlets of Missha, The Face Shop and Skin Food. [9] Actor Bae Yong-joon was the primary spokesperson in Korea and appeared in a variety of advertisements.
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