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The Journal of Consumer Research is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior. It was established in 1974 and originally published by University of Chicago Press.
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research . [ 1 ] [ 2 ] [ 3 ] According to the Journal Citation Reports , the journal has a 2020 impact factor of 5.000. [ 4 ]
Robert Ferber was an American marketing theorist, statistician, economist, and psychologist. [1] Ferber was a Professor of Business at the University of Illinois, the founding editor-in-chief of Journal of Marketing Research, and the second editor of Journal of Consumer Research. He is a former president of the American Marketing Association.
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association . Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
Robinson, Thomas Derek and Ela Veresiu (2024), “Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market,” Journal of Marketing. Veresiu, Ela (2023), “Delegitimizing Racialized Brands,” special issue of the Journal of the Association for Consumer Research: Racism and Discrimination in the Marketplace, 8 (1 ...
Consumer culture theory (CCT) is the study of consumption from a social and cultural point of view, as opposed to an economic or psychological one. Cname="CCT1">Arnould, E. J.; Thompson, C. J. (2005). "Consumer culture theory (CCT): Twenty Years of Research". Journal of Consumer Research. 31 (4): 868– 882.
Quantitative marketing research. Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. [11]
Journal of Marketing Research, 49 (2), 192–205. Berger, Jonah and Raghuram Iyengar (2013), “Communication Channels and Word of Mouth: How the Medium Shapes the Message,” Journal of Consumer Research, October. Zoey Chen and Jonah Berger (2013), “When, Why, and How Controversy Causes Conversation,” Journal of Consumer Research, October.