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e. Radio broadcasting has been used in the United States since the early 1920s to distribute news and entertainment to a national audience. In 1923, 1 percent of U.S. households owned at least one radio receiver, while a majority did by 1931 and 75 percent did by 1937. [1][2] It was the first electronic "mass medium" technology, and its ...
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles–based Coffin, Cooper, and Clay in the early 1950s. [2]
Radio advertisement. In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them ...
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding ...
The key demographic or target demographic is a term in commercial broadcasting that refers to the most desirable demographic group to a given advertiser. Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades ...
The U.S. Census' new question combining race and ethnicity will allow respondents to report one or multiple categories to indicate their racial and ethnic identity, according to the U.S. Census ...
HD4: freedomfmradio.com. WXNY-FM (96.3 FM La X 96.3) is a commercial radio station that broadcasts an Hispanic rhythmic format. It is licensed to New York City, and serves the New York metropolitan area. WXNY is owned by Uforia Audio Network and its transmitter is located at the Empire State Building in Midtown Manhattan.
President Joe Biden 's campaign provided lists of approved questions to two radio hosts who did the first interviews with him after his faltering debate performance, both hosts said on Saturday.