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Why do media play such an important role in our lives and our culture? With reflection, we can see that media fulfill several basic roles. One obvious role is entertainment. Media can act as a springboard for our imaginations, a source of fantasy, and an outlet for escapism.
Explain what the media are and how they are organized; Describe the main functions of the media in a free society; Compare different media formats and their respective audiences; Ours is an exploding media system. What started as print journalism was subsequently supplemented by radio coverage, then network television, followed by cable television.
FUNCTIONS OF THE MEDIA. Robert Merton introduced a form of functionalism in his 1949 book Social Theory and Social Structure, and that form has been widely adopted by media researchers. His "functional analysis" detailed how the study of social artifacts (such as media use) could lead to the development of theories explaining their "functions."
Wright characterizes seven functions of mass media that offer insight into its role in our lives. What are the functions of mass media? What are the objectives of mass media? Mass media have a responsible role to play in fostering democracy, plurality, and communal harmony through the functions listed below:
Identify key functions of the mass media. Explain how the media functions as a gatekeeper. Discuss theories of mass communication, including hypodermic needle theory, media effects, and cultivation theory.
Explain what the media are and how they are organized; Describe the main functions of the media in a free society; Compare different media formats and their respective audiences
Lasswell in 1948 listed three key media functions: a surveillance function, a consensus (or correlation) function, and a socialization (or transmission) function. Most commentators add a fourth function: entertainment.
Functions of media. Transmission. Mass media is a vehicle to transmit cultural norms, values, rules, and habits. Consider how you learned about what’s fashionable in clothes or music. Mass media plays a significant role in the socialization process.
This chapter also identifies the main functions of media and describes various aspects of the field, in an attempt to lay down a foundation for a better understanding of the media.
The primary functions of mass media in society are to inform, educate, entertain, and influence public opinion. It serves as a watchdog for the government, offering a platform for public discourse and cultural exchange, while also functioning as a means for socialization and agenda-setting.