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Under Armour has a partnership with PGA Tour player Jordan Spieth who they signed an endorsement with in 2013. [57] Spieth has won three majors to date (the 2015 Masters, the 2015 U.S. Open and the 2017 Open Championship) and has launched his own golf shoe, "Spieth One". [58] Under Armour has worked with Hollywood to boost its profile.
Companies also started to target some of their products at the casual fashion market. Soon, shoes were available for football, jogging, basketball, running, etc. Many sports had their relevant shoe, made possible by podiatrist development of athletic shoe technology. During the 1990s, shoe companies perfected their fashion and marketing skills.
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Sportswear is often worn as casual fashion clothing. For most sports the athletes wear a combination of different items of clothing, e.g. sport shoes, pants and shirts. In some sports, protective gear may need to be worn, such as helmets or American football body armour.
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Basketball shoes are sneakers designed specifically for playing basketball. Special shoe designs for basketball have existed since the 1920s. This list includes major brands of basketball shoe, listed by manufacturer and year of introduction.
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