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Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. [45] Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46]
UCLA and Under Armour’s 15-year, $280 million deal was the largest in college sports history when it was signed in 2016. Under Armour wants out of $280M sponsorship deal with UCLA [Video] Skip ...
Under Armour struck a 15-year, $280 million sponsorship deal with UCLA in 2016, which set an NCAA record for the largest in history when it was first signed.
Dark Sky Distance is a Professional Distance Running Team sponsored by Under Armour and based in Flagstaff, Arizona. The team focuses on events ranging from 1500m to Marathon with representation from the US and Internationally.
The game is sponsored by Under Armour and enjoys a national audience thanks to broadcast partner ESPN (the first edition was broadcast on ABC opposite the U.S. Army All-American Bowl, and the 17th edition will be broadcast on ESPN2 opposite the 2025 Sugar Bowl). The game is co-owned by Chicago-based sports marketing agency Intersport and ESPN.
Under Armour and UCLA have been in a legal battle after their then-record $280 million sponsorship deal ended early in 2020. Under Armour paying UCLA $67.5 million to settle lawsuit [Video] Skip ...
Sponsorship of teams is found throughout sports. Some of the most visible examples are found in the MLS as company names and logos are featured on team jerseys. For example, Alaska Airlines is the official jersey sponsor of the Portland Timbers while Valspar is the official sponsor of the Chicago Fire FC. These are examples of sponsorships of ...