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Malibu (/ m ə ˈ l iː b uː /) is a coconut flavored liqueur made with white rum, which has an alcohol content by volume of 21.0% (42 proof). Since 2005 the Malibu brand has been owned by Pernod Ricard , which calls it a "flavored rum", where this designation is allowed by local laws.
The brand achieved retail sales worth $3.8 billion in 2012-13, selling nearly half a billion 750 ml bottles of its whisky, rum and brandy, making the brand the largest alcoholic beverage franchise in India by volume and value. [26] The following table shows the annual sales of McDowell's No.1:
In 2010, ABD added a rum entitled Jolly Roger to its offerings, creating its own space in the rum market. [11] The following year, in 2011, ABD made its foray into the deluxe whisky sector with the launch of Officer's Choice Blue. [12] In 2012, the company launched Officer's Choice Blue in Delhi. [13]
McDowell's No.1 Celebration also known as Celebration Rum, is a rum manufactured by United Spirits Limited of India. In 2009, it was among world's top 3 best selling rum brands. [1] In 2013 it overtook Old Monk as largest selling rum of India. [2] [3] While in 2015 it also overtook Bacardi as world's largest selling rum brand. [4] [5]
United Spirits Limited, abbreviated to USL, is an Indian alcoholic beverages company, and the world's second-largest spirits company by volume. [4] It is a subsidiary of Diageo, and headquartered at UB Tower in Bangalore, Karnataka.
Rum display in a U.S. liquor store (2009) Rum is distilled in a wide variety of locations by a number of different producers. Below is a list of rum brands and distillers organized by location of the distiller. [1]
[1] [2] [3] After the town of Kasauli was established and began using much of the springwater, the brewery was dismantled and moved to nearby Solan where it still operates today. However, the distillery remains at Kasauli and is the oldest operating distillery in Asia and one of the oldest whisky making distilleries in continuous operation ...
Indian-made foreign liquor (IMFL) is the official term used by governments, businesses and media in India to refer to all types of liquor manufactured in the country other than indigenous alcoholic beverages such as feni, toddy, arrack and others.