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Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
As the impression counts are generally sizeable, marketers customarily work with the CPM impressions. Dividing by 1,000 is an industry-standard. [4] Similarly, revenue can be expressed in terms of Revenue per mille (RPM). [5] In email marketing, CPM (cost per mille) refers to the cost of sending a thousand email messages.
Tonik’s offering of high-interest rates also gained the attention of the Philippine business press, with Philippine Daily Inquirer referring to the bank's rates as “staggering.” [13] [14] The Philippine Star later noted that the neobank breached the PHP 1 billion in retail deposits mark very early by partnering with Globe myBusiness and ...
The economy of the Philippines is an emerging market, and considered as a newly industrialized country in the Asia-Pacific region. [30] In 2025, the Philippine economy is estimated to be at ₱29.66 trillion ($507.6 billion), making it the world's 31st largest by nominal GDP and 11th largest in Asia according to the International Monetary Fund.
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Business performance management (BPM) (also known as corporate performance management (CPM) [2] enterprise performance management (EPM), [3] [4] organizational performance management, or performance management) is a management approach which encompasses a set of processes and analytical tools to ensure that an organization's activities and output are aligned with its goals.
Commissioned by the National Competitiveness Council through the regional and provincial offices of the Department of Trade and Industry and a partner local academe, and as a part of the Good Governance and Anti-Corruption Cluster initiatives, the Field Monitoring and Evaluation Survey aims to determine the compliance rate of the selected local ...
With the Philippines being the 39th largest economy in the world, the country continues to be a promising prospect for the BPO Industry. In August 2014, the Philippines hit an all-time high for employment in the BPO industry. From 101,000 workers in 2004, the labor force in the industry grew to over 930,000 in just the first quarter of 2014. [7]