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Modern music videos are primarily made and used as a music marketing device intended to promote the sale of music recordings. These videos are typically shown on music television and on streaming video sites like YouTube , or more rarely shown theatrically.
YouTube Music is a music streaming service developed by the American video platform YouTube, a subsidiary of Alphabet's Google. The service is designed with an interface that allows users to simultaneously explore music audios and music videos from YouTube-based genres, playlists and recommendations.
Emphasizing the importance of the way the 2013 YouTube Music Awards determined winners—social media statistics informing nominations and social media shares determining winners—Thayer asserted that digital-era artists' work must not only be of high quality, but must elicit reactions on the YouTube platform and social media. [135]
SoundCloud first entered the music streaming industry as a new way for artists to share and promote their music. As an online platform, artists can release music without a record label or distributor. [75] SoundCloud users are both listeners and artists, using the platform together, creating a community focused space. [76]
A song plugger or song demonstrator is an individual who promotes music to musicians, record labels, and customers. Song pluggers work for a music publishing company or operate independently. The function of the role has evolved as advances in music technology changed the music industry over the course of the 20th and 21st centuries.
When Warner Bros. Discovery research chief Natasha Hritzuk first began studying short-form video, the conventional wisdom was that platforms like TikTok and YouTube were having a cannibalizing ...
A promotional single (digital single in South Korea) is a single that is made available to radio stations, nightclubs, music publications, and other media outlets by a record label to promote a commercial single or album. A song may be released as a promotional single even if no commercial version of the single is available to buy.
In June 2015, McKenty established the website The Punk Rock MBA whose objective is to promote "career, business + life advice for the DIY community". [25] In September 2017, he began uploading YouTube videos primarily analyzing the music industry with a special focus on rock and heavy metal subgenres.
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related to: promote music on youtubeNominated Best Artist Services Company - Music Week Awards 2017