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In 1947 the slogan "a diamond is forever" was introduced. [32] Ultimately, the De Beers campaign sought to persuade the consumer that an engagement ring is indispensable, and that a diamond is the only acceptable stone for an engagement ring. [33] The sales of diamonds in the United States rose from $23 million to $2.1 billion between 1939 and ...
Mary Frances Gerety (1916-1999) was the copywriter responsible for the "A Diamond is Forever" slogan created for De Beers Consolidated Mines, Ltd. This famous slogan is still used today in advertising pertaining to diamonds .
Copywriter Frances Gerety (1916–1999) working for N. W. Ayer & Son coined the famous advertising slogan, 'A Diamond is Forever', in 1947. [54] In 2000, Advertising Age magazine named 'A Diamond is Forever' the best advertising slogan of the 20th century. [55] The slogan may have inspired the James Bond book, film and song title Diamonds Are ...
“Lab diamonds are only accelerating simple engagement ring designs. Natural diamond center stones have a way of pushing designers to enhance the overall look of the ring by adding more diamonds ...
The average cost of a diamond engagement ring in 2024 is around $6,000. The wedding industry has ballooned to be worth $196.58 billion in 2023 — historic growth, ...
And naturally they wore matching rings for the occasion—specifically, a set of gorgeous platinum + diamond Tiffany & Co. Forever bands. View this post on Instagram A post shared by Justin Bieber ...
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