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2. Safety razor - Wikipedia

   en.wikipedia.org/wiki/Safety_razor

   The Gillette Safety Razor Company was awarded a contract to supply the American troops in World War I with double-edge safety razors as part of their standard field kits (delivering a total of 3.5 million razors and 32 million blades for them). The returning soldiers were permitted to keep that part of their equipment and therefore retained ...

3. Razor - Wikipedia

   en.wikipedia.org/wiki/Razor

   Their first challenger was manufactured by King C. Gillette: a double-edged safety razor with replaceable blades. [citation needed] Gillette's idea was the use of the "loss leader" concept, in which the razors were sold at a loss, but the replacement blades earned a high margin and provided continuous sales. They were immensely successful ...

4. Gillette - Wikipedia

   en.wikipedia.org/wiki/Gillette

   Gillette's original razor patent was due to expire in November 1921 and to stay ahead of an upcoming competition, the company introduced the New Improved Gillette Safety Razor in spring 1921 and switched to the razor and blades pricing structure the company is known for today. While the New Improved razor was sold for $5 (equivalent to $85 in ...

5. Gillette Mach3 - Wikipedia

   en.wikipedia.org/wiki/Gillette_Mach3

   Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]

6. Wilkinson Sword - Wikipedia

   en.wikipedia.org/wiki/Wilkinson_Sword

   Wilkinson Sword Hydro 5: A 5-blade razor system with "skin guards advanced hydrating gel and a flip trimmer". Wilkinson Sword Hydro 3: A 3-blade razor system similar to the 5-blade system but all for a flip trimmer. Wilkinson Sword Hydro Silk: A 5-blade women's razor system. Introduced in mid-2012 as a Schick model; added to the Wilkinson Sword ...

7. King C. Gillette - Wikipedia

   en.wikipedia.org/wiki/King_C._Gillette

   King Camp Gillette (January 5, 1855 – July 9, 1932) was an American businessman who invented a bestselling safety razor. [1] Gillette's innovation was the thin, inexpensive, disposable blade of stamped steel. [2] Gillette is often erroneously credited with inventing the so-called razor and blades business model in which razors are sold ...