Search results
Results from the WOW.Com Content Network
A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are known as tourist boards, tourism authorities or "Convention and Visitors Bureaus". [1] They primarily exist to provide information to leisure travelers.
The present Destinations International was founded in 1915 in St. Louis by sales representatives of 28 different US destinations as the Association of Convention Secretaries whose goal was to share accurate information about conventions, promote sound professional practices in the solicitation and servicing of meetings and conventions, and develop "scientific" principles of convention management.
Destination image is one of the most popular research topics in the tourism academic literature. [1] For any given travel situation, consumers are spoilt by choice of available destinations, and the images held of destination play a critical role in purchase decisions.
SA Tourism as a Destination marketing organization has emphasised the need for South Africa to be viewed as a "value-for money destination" instead of a "cheap destination". [30] At the 2018 World Travel Market in London SA Tourism stated that the South Africa had to be different as lose of customers to reflect negatively on the country's ...
Tourists at the Temple of Apollo, Delphi, Greece. Tourism is travel for pleasure, and the commercial activity of providing and supporting such travel. [1] UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "travelling to and staying in places outside their usual environment for not more ...
Tourism may be international, or within the traveller's country. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "traveling to and staying in places outside their usual environment for not more than one consecutive ...
Tourism advertising can take many forms, utilize a wide array of advertising tactics, and be driven by a scope of private or public intents. Destination advertising is designed to make a location itself seem more appealing, while travel services advertising seeks to gain an audience's buy-in for the tourism-related service or product.
Destination Canada, formerly the Canadian Tourism Commission (CTC; French: Commission canadienne du tourisme (CCT)), was created in 1995 to promote tourism in Canada.It is a Crown corporation, wholly owned by the Government of Canada, which reports to the Minister of Small Business and Tourism and the Minister of Innovation, Science and Economic Development.