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Oakley, Inc. is an American company headquartered in Foothill Ranch, California, which is an autonomous subsidiary of Luxottica.The company designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, safety glasses, eyeglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories.
Luxottica acquired Oakley in November 2007 for US$2.1 billion. Oakley had tried to dispute their prices because of Luxottica's large marketshare, and Luxottica responded by dropping Oakley from their stores, causing their stock price to drop, followed by Luxottica's hostile take over of the company. [24]
As of 2015, it is the most common store in American shopping malls. [10] Sunglass Hut store types include normal retail stores and shopping centre kiosks, retailers in airports, hotels and outlet centres, and premium "global" stores. Sunglass Hut has entered into a partnership with Macy’s to open stores within their department stores. [11]
Hawkers models are based on other more well-known brands with expired licenses, such as Oakley and Ray-Ban sunglasses, with a variety of lens and frame combinations. [1] The company has collaborated to produce specific styles of sunglasses with a number of notable brands and individuals, including the Los Angeles Lakers, Mercedes-Benz, Usher, Lewis Hamilton, and others.
EssilorLuxottica is the largest company in retail sales, owning many of the largest eyewear retail chains in the world. By number of locations, EssilorLuxottica's largest store chain is Sunglass Hut, with 3,239 locations as of 2020.
Oakley sunglasses were used by bicycle racer Greg LeMond, raising the company's profile. [3] In the 1980s, Jannard restricted the sale of Oakley sunglasses to the Sunglass Hut, although small specialty shops could continue to sell Oakley sunglasses. [2] In 1991, his company had 200 employees. [3] In 1995, the company went public. [2]
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