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Social presence theory explores how the "sense of being with another" is influenced by digital interfaces in human-computer interactions. [1] Developed from the foundations of interpersonal communication and symbolic interactionism, social presence theory was first formally introduced by John Short, Ederyn Williams, and Bruce Christie in The Social Psychology of Telecommunications. [2]
Social Impact Theory was created by Bibb Latané in 1981 and consists of four basic rules which consider how individuals can be "sources or targets of social influence". [1] Social impact is the result of social forces, including the strength of the source of impact, the immediacy of the event, and the number of sources exerting the impact. [2]
Immediacy is a philosophical concept related to time and temporal perspectives, both visual, and cognitive. Considerations of immediacy reflect on how we experience the world and what reality is. It implies a direct experience of an event or object bereft of any intervening medium.
In business contexts, social information processing has been used to study virtual teams [3] [50] as well as the ways viral marketers influence the adoption of products and services through the Internet. [51] Mani R. Subramani and Balaji Rajagopalan pay special attention to the SIP applied to real-world online marketing and promotion activities.
Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity , socialization , peer pressure , obedience , leadership , persuasion , sales , and marketing .
Social development theory attempts to explain qualitative changes in the structure and framework of society, that help the society to better realize aims and objectives.. Development can be defined in a manner applicable to all societies at all historical periods as an upward ascending movement featuring greater levels of energy, efficiency, quality, productivity, complexity, comprehension ...
Vested interest (Crano, 1983; [1] Crano & Prislin, 1995; [2] Sivacek & Crano, 1982 [3]) is a communication theory that seeks to explain how an attitude of self-interest can affect behavior; or, in more technical terms, to question how certain hedonically relevant (Miller & Averbeck, 2013) [4] attitudinal dimensions can influence and consistently predict behavior based on the degree of ...
Within research, social practice aims to integrate the individual with his or her surrounding environment while assessing how context and culture relate to common actions and practices of the individual. Just as social practice is an activity itself, inquiry focuses on how social activity occurs and identifies its main causes and outcomes.