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Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
The most commonly used material is a heavy weight vinyl known as PVC (polyvinyl chloride). The weights of the different banner substrates range from as light as 9 ounces per square yard (310 g/m 2) to as heavy as 22 oz/sq yd (750 g/m 2), and may be double- or single-sided.
Neon lighting quickly became a popular fixture in outdoor advertising. The signs – dubbed "liquid fire" – were visible in daylight; people would stop and stare. [ 21 ] What may be the oldest surviving neon sign in the United States, still in use for its original purpose, is the sign "Theatre" (1929) at the Lake Worth Playhouse in Lake Worth ...
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Outdoor media is a form of mass media which comprises billboards, signs, placards placed inside and outside commercial buildings/objects like shops/buses, flying billboards (signs in tow of airplanes), blimps, skywriting, AR advertising. Many commercial advertisers use this form of mass media when advertising in sports stadiums.
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One of the most famous outdoor displays is the simulated ticker scrolling marquee called "The Zipper" located at One Times Square in New York City. Ticker tapes then and now contain generally the same information. The ticker symbol is a unique set of characters used to identify the company. The shares traded is the volume for the trade being ...
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