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The seven Ps of marketing are the fundamentals that make your marketing plan work. The framework originally had four Ps — product, place, price, and promotion — but was expanded in the late 1980s.
Weirton (/ ˈ w ɪər t ən / WEER-tən) is a city in Hancock and Brooke counties in the U.S. state of West Virginia. Located along the Ohio River in the state's Northern Panhandle , the city's population was 19,163 as of the 2020 census , making it the seventh most populous city in the state.
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.
The company was founded by H.C. Ogden in 1890, and is currently run by the family of his grandson, G. Ogden Nutting. Current CEO Robert Nutting, son of G. Ogden Nutting, is the fourth generation of the Ogden-Nutting family to run the company, and is also principal owner of the Pittsburgh Pirates.
The Weirton–Steubenville, WV–OH Metropolitan Statistical Area, also known as the Upper Ohio Valley, is a metropolitan statistical area consisting of two counties in the Northern Panhandle of West Virginia and one in Ohio, anchored by the cities of Weirton and Steubenville.
Hancock County is a county in the U.S. state of West Virginia.As of the 2020 census, the population was 29,095. [1] Its county seat is New Cumberland and its largest city is Weirton. [2]
West Virginia History. West Virginia Historical Society. ISSN 0043-325X. Delf Norona (1958). West Virginia Imprints, 1790-1863: A Checklist of Books, Newspapers, Periodicals and Broadsides. Moundsville: West Virginia Library Association. OCLC 863601 – via Internet Archive. G. Thomas Tanselle (1971). "General Studies: West Virginia".
The Peter Tarr Furnace was the first iron furnace west of the Alleghenies. [2] The furnace was built in the 1790s by a man named Grant on property owned by American pioneer James Campbell along Kings Creek near modern Weirton, West Virginia in Hancock County.