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  2. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components. [16] [8] [17] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [10]

  3. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    Shannon–Weaver model of communication [86] The Shannon–Weaver model is another early and influential model of communication. [10] [32] [87] It is a linear transmission model that was published in 1948 and describes communication as the interaction of five basic components: a source, a transmitter, a channel, a receiver, and a destination.

  4. Gordon Guggisberg - Wikipedia

    en.wikipedia.org/wiki/Gordon_Guggisberg

    The aim of Guggisberg's policy was the development of the country by and for the natives rather than for the benefit of European capitalists. In 1928 he was appointed governor and commander-in-chief of British Guiana , but owing to failing health he was obliged to leave the colony in 1929, and soon afterwards resigned the appointment.

  5. Communication theory - Wikipedia

    en.wikipedia.org/wiki/Communication_theory

    One key activity in communication theory is the development of models and concepts used to describe communication. In the Linear Model, communication works in one direction: a sender encodes some message and sends it through a channel for a receiver to decode. In comparison, the Interactional Model of communication is bidirectional. People send ...

  6. Development communication - Wikipedia

    en.wikipedia.org/wiki/Development_communication

    The concept of development communication policy science has reference to the following: a) Diffusion model which enunciates that 'the role of communication was (1) to transfer technological innovations from development agencies to their clients, and (2) to create an appetite for change through raising a 'climate for modernization' among the ...

  7. Uses and gratifications theory - Wikipedia

    en.wikipedia.org/wiki/Uses_and_gratifications_theory

    Hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communication suggesting that an intended message is directly received and wholly accepted by the receiver.

  8. Transactional model - Wikipedia

    en.wikipedia.org/wiki/Transactional_model

    Transactional model, generally speaking, refers to a model in which interactions in two directions are considered together, for example from one person to another and back, or from one subsystem to another and back. Specifically, the term "transactional model" may refer, in biology and psychology, to the: Transactional model of stress and coping

  9. Anxiety/uncertainty management - Wikipedia

    en.wikipedia.org/wiki/Anxiety/Uncertainty_Management

    Communication theories commonly focus on 4 levels: individual, interpersonal, intergroup, and cultural. [10] [page needed]• The individual level is the motivation for human communication, influencing the ways humans create and interpret messages (for example the need for group inclusion and self-concept support).

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