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Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. [1] It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as ...
Marketing intelligence (MI) is the everyday information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Marketing intelligence is necessary when entering a foreign market.
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An intelligence collection plan (ICP) is the systematic process used by most modern armed forces and intelligence services to meet intelligence requirements through the tasking of all available resources to gather and provide pertinent information within a required time limit. [1] Creating a collection plan is part of the intelligence cycle.
The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished. [1]
Collecting open-source intelligence is achieved in a variety of different ways, [4] such as: Social Media Intelligence, which is acquired from viewing or observing a subjects online social profile activity. Search engine data mining or scraping. Public records checking. Information matching and verification from data broker services.
Market research aims to produce so-called "actionable knowledge" that firms find useful in their operations: [36] Framing managerial anomalies: an anomaly is a puzzle or a perplexing situation that the market research report is meant to solve.
Five days later, a group of 51 former senior intelligence officials, who had served in four different administrations, including the Trump administration, released the Hunter Biden laptop letter, an open letter stating that the laptop "has all the classic earmarks of a Russian information operation".