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While the net promoter score has gained popularity among business executives and is considered a widely used instrument for measuring customer loyalty in practice, it has also generated controversy in academic and market research circles. [2] Scholarly critique has questioned whether the NPS is at all a reliable predictor of company growth. [16]
Using like-for-like sales is a method of valuation that attempts to exclude any effects of expansion, acquisition, or other events that artificially enlarge the company's sales. For example, if you are trying to compare the turnover of company ABC from this year to last year, it makes sense to exclude from the equation any sales resulting from ...
KPI information boards. A performance indicator or key performance indicator (KPI) is a type of performance measurement. [1] KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. [2]
Sample size determination is a crucial aspect of research methodology that plays a significant role in ensuring the reliability and validity of study findings. In order to influence the accuracy of estimates, the power of statistical tests, and the general robustness of the research findings, it entails carefully choosing the number of ...
Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. In contrast, business intelligence traditionally focuses on using a consistent set metrics to both measure past performance and guide business planning.
Key performance indicator—a method for choosing important/critical performance measures, usually in an organisational context Performance prism—a second-generation performance measurement framework used by organizations to manage performance by considering the needs and contributions of all stakeholders, not just shareholders and customers.
The text-book, Market Research and Analysis by Lyndon O. Brown (1937) became one of the popular textbooks during this period. [36] As the number of trained research professionals proliferated throughout the second half of the 20th-century, the techniques and methods used in marketing research became increasingly sophisticated.
Design methods for balanced scorecards continue to evolve and adapt to reflect the deficiencies in the currently used methods, and the particular needs of communities of interest (e.g. NGOs and government departments have found the third generation methods embedded in results-based management more useful than first or second generation design ...