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Opinion leadership is leadership by an active media user who interprets the meaning of media messages or content for lower-end media users. Typically opinion leaders are held in high esteem by those who accept their opinions. Opinion leadership comes from the theory of two-step flow of communication propounded by Paul Lazarsfeld and Elihu Katz. [1]
Closed-style leadership is when leaders announce their opinions on the issue before the group discusses the issue together. Open-style leadership is when leaders withhold their opinion until a later time in the discussion. Groups with a closed-style leader are more biased in their judgments, especially when members had a high degree of certainty.
The study also uncovered an influence process that Lazarsfeld called "opinion leadership." He concluded that there is a multistep flow of information from the mass media to persons who serve as opinion leaders which then is passed on to the general public. He called this communication process the "two-step flow of communication". [15]
The psychology of decision-making however must be analyzed in accordance with whether it is within a leadership context or a between-group context. The implementation of successful decision-making is often enhanced by group decision-making (Hill, 1982) especially if the decision is important to the group and when the group has been working ...
Persuasion is the process of guiding oneself or another toward the adoption of an attitude by rational or symbolic means. US psychologist Robert Cialdini defined six "weapons of influence": reciprocity, commitment, social proof, authority, liking, and scarcity to bring about conformity by directed means.
Group dynamics is a system of behaviors and psychological processes occurring within a social group (intragroup dynamics), or between social groups (intergroup dynamics). The study of group dynamics can be useful in understanding decision-making behaviour, tracking the spread of diseases in society, creating effective therapy techniques, and ...
Editor’s Note: Nafees Hamid is the research and policy director for King’s College London on the XCEPT research programme.He is a cognitive scientist who studies political violence. Follow his ...
There is no consistent, overall definition of leadership performance. [138] [full citation needed] Many distinct conceptualizations are often lumped together under the umbrella of leadership performance. [136] "Leadership performance" may refer to the career success of the individual leader, performance of the group or organization, or even ...