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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
A reviewer will then look at your draft and either publish it or give you feedback on how to improve it. You may continue to edit the page, even while waiting for a review. This may take some time (maybe weeks); please have patience, we are all volunteers.
Indeed, some search engine optimization (SEO) specialists have recommended tactics that violate Wikipedia's policies. Before you think about clever ways to evade Wikipedia's policies, you should be aware that any trick you can think of has probably been tried before, and that sneaky editing leaves a trail an experienced wikisleuth can follow.
Articles start with a lead section (WP:CREATELEAD) summarising the most important points of the topic.The lead section is the first part of the article; it comes above the first header, and may contain a lead image which is representative of the topic, and/or an infobox that provides a few key facts, often statistical, such as dates and measurements.
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Web content writers must have the skills to insert paragraphs and headlines containing keywords for search engine optimization, as well as to make sure their composition is clear, to reach their target market. They need to be skilled writers and good at engaging an audience as well as understanding the needs of web users.
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