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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

3. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Keyword research and analysis involve three "steps": ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. A follow-on effect of keyword analysis and research is the search ...

4. Web content management system - Wikipedia

   en.wikipedia.org/wiki/Web_content_management_system

   Automated templates Create standard templates (usually HTML and XML) that users can apply to new and existing content, changing the appearance of all content from one central place. Access control Some WCMS systems support user groups, which control how registered users interact with the site. A page on the site can be restricted to one or more ...

5. Enshittification - Wikipedia

   en.wikipedia.org/wiki/Enshittification

   The market for dating apps has been cited as an example of enshittification due to the conflict between the dating apps' ostensible goal of matchmaking, and their operators' desire to convert users to the paid version of the app and retaining them as paying users indefinitely by keeping them single, creating a perverse incentive that leads ...

6. Clean URL - Wikipedia

   en.wikipedia.org/wiki/Clean_URL

   This carries the benefit of reducing the difficulty of changing the implementation of the resource at a later date. For example, many URLs include the filename of a server-side script, such as example.php, example.asp or cgi-bin. If the underlying implementation of a resource is changed, such URLs would need to change along with it.

7. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   For example: "Buy shoes" is a short tail keyword. Long-tail keywords — conversion rate is between 70 and 80%. They contain more specific details and have longer word counts (2–5 words). They get less search traffic but have a higher conversion rate. For example: "Buy breathable running shoes" is a long-tail keyword.

8. 6 steps to starting a consulting business in retirement — and ...

   www.aol.com/finance/how-to-start-consulting...

   5. Establish an online presence. Printing up business cards is no longer enough to get your name out there as a consultant. The type of web presence you need can vary by industry and the strength ...

9. Web content - Wikipedia

   en.wikipedia.org/wiki/Web_content

   In the book Information Architecture for the World Wide Web, Lou Rosenfeld and Peter Morville wrote, "We define content broadly as 'the stuff in your website.' Web content may include webpage document pages, information, software data and applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages ...