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Gillette Fusion five-blade cartridge. The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s. The debut episode of Saturday Night Live in 1975 included a parody advertisement for the Triple Trac Razor, shortly after the first two-blade cartridge for men's razors was advertised.
It was the first razor to have spring-loaded blades. Gillette claimed the blades receded into the cartridge head, when they make contact with skin, helping to prevent cuts and allowing for a closer shave. [101] This product line also includes the Sensor Excel, [102] the Sensor 3, and the Sensor 3 Cool. [103] [104]
Their first challenger was manufactured by King C. Gillette: a double-edged safety razor with replaceable blades. [citation needed] Gillette's idea was the use of the "loss leader" concept, in which the razors were sold at a loss, but the replacement blades earned a high margin and provided continuous sales. They were immensely successful ...
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[9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [ 12 ]
In 1970, Wilkinson Sword introduced the 'bonded blade' razor, which consisted of a single blade housed in a plastic cartridge. [12] [13] Gillette followed in 1971 with its Trac II cartridge razor that utilised two blades. [14] Gillette built on this twin blade design for a time, introducing new razors with added features such as a pivoting head ...
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