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A group participating in a Komen Race for the Cure event. The Susan G. Komen Race for the Cure is Komen's main fundraising event and the world's largest funding event for breast cancer. [26] It consists of a series of 5K runs and fitness walks to raise money and awareness for breast cancer.
Susan G. Komen for the Cure uses a stylized "running ribbon" as their logo. [6] While specifically representing breast cancer awareness, the pink ribbon is also a symbol and a proxy of goodwill towards women in general. [7] Buying, wearing, displaying, or sponsoring pink ribbons signals that the person or business cares about women.
As the largest organization monetizing breast cancer, the Susan G. Komen Foundation with its licensing of a proprietary trademark is running the "pink ribbon" logo and slogan on a wide range of products. It has drawn close scrutiny over 'pinkwashing' products.
HERNDON, Va.-(BUSINESS WIRE)-Since 1982, Susan G. Komen has worked toward one vision: to create a world without breast cancer. Continental Building Products announced today that it stands by this ...
Pink Ribbons, Inc. is a 2011 National Film Board of Canada (NFB) documentary about the pink ribbon campaign, directed by Léa Pool and produced by Ravida Din. [1] The film is based on the 2006 book Pink Ribbons, Inc: Breast Cancer and the Politics of Philanthropy by Samantha King, associate professor of kinesiology and health studies at Queen's University.
Susan G. Komen ® and WWE ® "Make Mom Proud" STAMFORD, Conn.--(BUSINESS WIRE)-- Susan G. Komen and WWE (NYS: WWE) today announced an awareness campaign, "Make Mom Proud," to support the fight ...
Yoplait products are available in a variety of fruit-based flavors that come in a truncated-conical container sealed with an aluminum foil top. [23] Under the Yoplait label, General Mills also markets Trix Yogurt, based on the flavors of their breakfast cereal of the same name , and Go-Gurt , where various flavors are packaged in plastic tubes ...
Belkin supports Susan G. Komen for the Cure to fight breast cancer through its pink ribbon iPod cases that have helped raise $350,000 for the organization. [21] In 2007, Belkin made a holiday donation to the One Laptop per Child (OLPC) initiative.