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Hot Wheels is an American media franchise and brand of scale model cars invented by Elliot Handler and introduced by his company Mattel on May 18, 1968. [2] It was the primary competitor of Matchbox until Mattel bought Matchbox owner Tyco Toys in 1997.
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In the early 1970s Corgi Toys issued a range of dragsters in response not only to the increased interest in this form of motorsport in the UK, focused on the Santa Pod Raceway in Northamptonshire, but also the attention brought to these vehicles by Mattel's Hot Wheels. The first to be released was the 'Quartermaster' Dragster (162) in April ...
A Matchbox sized Corgi Jr. Mercedes-Benz 240 Diesel Taxi. The Husky name was rebranded "Corgi Jr." about 1970. By 1970 the exclusive marketing contract with Woolworth had come to an end and realising that the Husky range could now be sold alongside Matchbox in a variety of outlets the series was re-launched as Corgi Juniors to integrate it into the Corgi Toys family, and the existing Husky ...
Model Products Corporation, usually known by its acronym, MPC, is an American brand and former manufacturing company of plastic scale model kits and pre-assembled promotional models of cars that were popular in the 1960s and 1970s.
Mego was a true pioneer in action figure development, responsible for creating the first carded action figure (for S. S. Kresge's), [5] The first exclusive figures (Bruce Wayne and Dick Grayson for Montgomery Ward's) [6] and expanded their line to include the 1966 Batman TV series-style Batmobile, the Batcycle. and the Batcopter, as well as ...