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A content analysis highlights that the "like" reaction is likely to decrease the organic reach of the given Facebook post as a "brake effect". Facebook users often apply this interaction button, perhaps this is why Facebook may use "like" reaction as a negative element in algorithmic content ranking. [40]
Facebook chat supports numerous emoticons, like (^^^) for a shark. Recently, it has also become possible to post larger, animated images through Facebook's built in emotion system. At one time, entering the Konami Code followed by Enter at the home page caused a lensflare-style series of circles to display when clicking, typing, or scrolling. [161]
Facebook posts can have an unlimited number of characters, with images and videos. Users can "friend" users, both sides must agree to being friends. Posts can be changed to be seen by everyone (public), friends, people in a certain group (group) or by selected friends (private). Users can join groups.
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On the Facebook app, Feed is the first screen to appear, partially leading most users to think of the feed as Facebook itself. [32] The Facebook Feed operates as a revolving door of articles, pages the user has liked, status updates, app activity, likes from other users photos and videos. [35] This operates an arena of social discussion.
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