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Pepsi Number Fever, [1] also known as the 349 incident, [2] was a promotion held by PepsiCo in the Philippines in 1992; the promotion led to riots [3] and the death of at least five people. [ 4 ] Promotion
PepsiCo's businesses in these regions, as of 2015, contributed 10 percent to the company's net revenue worldwide. [51] In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people. [81]
In 1983, the Philippine operations became a branch of PepsiCo's New York office - PepsiCo, Inc. (Philippine branch) - and operated until 1985. Between 1985 and 1989, Pepsi-Cola Distributors of the Philippines, Inc. , a group identified with Filipino businessmen Ernest Escaler and Eduardo Cojuangco Jr. , took over the Philippine franchise.
Pepsi Number Fever: 1992: Consumer sales promotion: PepsiCo products: PepsiCo encouraged sales of its soda products through a sales promotion. In 1992, it announced that it would print numbers ranging from 001 to 999 inside the caps of its bottled soda products.
A fact from Pepsi Number Fever appeared on Wikipedia's Main Page in the Did you know column on 2 July 2020 (check views).The text of the entry was as follows: Did you know... that the Pepsi Number Fever draw in May 1992 was supposed to have just two 1-million-peso winners, but 486,170 people made claims for a winning bottle cap?
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo.In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars".
-Pepsi Suicide Ads for Pepsi Max-Pepsi Cola health concerns (similar to a section in "Criticism of Coca-Cola" wiki page)-Pepsi promotional campaign in the Philippines: "Number Fever" 349 scandal --Dan15ph 10:24, 19 May 2009 (UTC) Feel free to add more items if I miss anything :) --Dan15ph 10:39, 19 May 2009 (UTC)
Lebedyansky (Russian: Лебедянский) is a Russian multi-national company that manufacturers fruit juice, baby food, vegetable juice, and soft drinks.The company is owned by PepsiCo, and is the largest fruit juice manufacturer in Eastern Europe and the sixth largest in the world. [1]