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In 2023, the European Journal of Business and Management Research published a study that found that TikTok users were much more likely to trust products shown in TikTok videos that had high quality videos, rather than products shown on the platform that were more useful or had lower prices.
More on TikTok: ‘Marketing apocalypse’ hits music industry as TikTok ban looms. TikTok influencers threaten to not pay their taxes if the app gets banned.
In December 2021, Plastic and Reconstructive Surgery, the journal of the American Society of Plastic Surgeons, published an article about the popularity of some plastic surgeons on TikTok. In the article, it was noted that plastic surgeons were some of the earliest adopters of social media in the medical field and many had been recognized as ...
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Despite its tenuous legal position in the US, TikTok generated $24.2 billion for the US economy in 2023. For Mary Esposito, who runs the online brand Money with Mary, content creation has been a ...
TikTok is like any other social media app TikTok, like U.S. social media apps including Meta’s ( META ) Facebook and Instagram, Twitter, and Snap ( SNAP ), collects user data to sell ads.
Wilert Puriwat and Suchart Tripopsakul, who read over countless academic journals on viral marketing, gathered there knowledge to propose what they called the "7I's of effective word-of-mouth marketing campaigns." [37] These seven I's can be used to highlight where the success of a viral marketing campaign comes from.
TikTok food trends are specific food recipes and food-related fads on the social media platform TikTok. [1] This content amassed popularity in 2020 during the COVID-19 pandemic , given that many were inclined to eat at home while simultaneously turning to social media as a form of entertainment. [ 1 ]