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  2. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    This further backs up the idea that a good mission statement is one that is clear and answers the right questions in a simple manner, and does not over complicate things. An example of a good mission statement would be Google's, which is "to organise the world's information and make it universally accessible and useful." [19] [failed verification]

  3. Business purpose - Wikipedia

    en.wikipedia.org/wiki/Business_purpose

    Business purpose refers to the wider, long-term goals of a commercial enterprise. It expresses the corporate's reason for existing, its particular commitment with respect to the surrounding world. It expresses the corporate's reason for existing, its particular commitment with respect to the surrounding world.

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  5. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

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  7. Mission-driven marketing - Wikipedia

    en.wikipedia.org/wiki/Mission-driven_marketing

    Market factors are taken into account, but the mission is the final determining factor. It has also been defined as being "mission-based and market driven". [8] Such businesses are increasingly being referred to as a "conscious business", or engaging in "conscious capitalism". The organization's values then provide a foundation for its ...

  8. Tiger team - Wikipedia

    en.wikipedia.org/wiki/Tiger_team

    For example, one implementation of an information security tiger team approach divides the team into two co-operating groups: one for vulnerability research, which finds and researches the technical aspects of a vulnerability, and one for vulnerability management, which manages communication and feedback between the team and the organization ...

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