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Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. [1] Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text ...
Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods .
Adobe Analytics: Adobe Systems: Cookies via JavaScript 15 Negotiable Bing Webmaster Tools: Microsoft: Cookies via JavaScript N/A Free Analytics Suite: AT Internet: Mobile ID and Cookies Continuous Negotiable Data Workbench: Adobe Systems: Cookies via JavaScript 6.51 Negotiable Google Analytics: Google: Cookies via JavaScript N/A
3. Automated data analysis for visual reports that help identify patterns. AI technology in data analysis tools such as IBM Watson or Google's Looker Studio can help you make sense of your ...
It consists of information technology, marketing data, systems tools, and modeling capabilities that enable it to provide predicted outcomes from different scenarios and marketing strategies. [1] [2] MKDSS assists decision makers in different scenarios and can be a very helpful tool for a business to take over their competitors. [3]
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]
Data Warehouse and Data mart overview, with Data Marts shown in the top right. In computing, a data warehouse (DW or DWH), also known as an enterprise data warehouse (EDW), is a system used for reporting and data analysis and is a core component of business intelligence. [1] Data warehouses are central repositories of data integrated from ...
Cloud analytics is a marketing term for businesses to carry out analysis using cloud computing. It uses a range of analytical tools and techniques to help companies extract information from massive data and present it in a way that is easily categorised and readily available via a web browser.
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