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Flicker vertigo, sometimes called the Bucha effect, is "an imbalance in brain-cell activity caused by exposure to low-frequency flickering (or flashing) of a relatively bright light." [ 1 ] It is a disorientation -, vertigo -, and nausea -inducing effect of a strobe light flashing at 1 Hz to 20 Hz, approximately the frequency of human brainwaves .